Insud Pharma (Chemo Group)

A leading company trading raw materials for the pharmaceutical industry to offering solutions for immediate application in the entire product life cycle, from development and registration, to production and direct supply to customers.

About Insud Pharma

Chemo Group, winner of Castilla-La Mancha business merit award for the most innovative company, are a leading global pharmaceutical company. They have been actively engaged in researching, manufacturing and marketing medical products since 1977. Their company operates in over 40 countries and employs approximately 6,000 people who are entirely devoted to enhancing health and wellness.

Their overall goal is to improve the health of people worldwide providing accessible, efficient, safe and high-quality pharmacological treatments.

“redk clearly understood our complex operational model and was able to build the business processes and automation necessary to be efficient. SugarCRM was then the digital solution used to streamline customer operations, it was difficult but the outcome was impactful”

Mercedes Sanson, Supply and Project Management Director

The strategy

Chemo Group’s main focus was on becoming more customer-centric, which would enable them to provide value to the end consumer in this ever-increasing digital age, as well as learning about what areas of medicine needed fulfilling.

Due to the mammoth size of its company, managing its vast information flow was hindering data analysis and gaining further insight about customers. Chemo Group needed to centralise and gather all customer interactions into a single customer view.

The objective was to empower employees and allow them to be able to refer to customer interaction data, identify business opportunities and track their status. In short, Chemo Group required a one-stop data source that would catalogue all data sources and standardise processes from one system.

What we achieved

redk played a key role in helping Chemo Group develop best practice in the standardisation of business processes. It is this, paired with redk’s best-in-class SugarCRM solution, that enabled them to provide much needed access and context to customer data to employees.

Sugar was implemented to handle the practical use, supported by a pre-defined and fully scoped CRM strategy. By implementing Sugar, Chemo Group were able to gain quick access to information, make better decisions and increase revenue through its sales force.

Without this, Chemo Group believe they would still be struggling to make sense of their customer insights, which now enables them to provide a customer-centric service. Chemo Group are currently preparing the integration of new tools with redk to build on this success.

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