Leading company in trading raw materials for the pharmaceutical industry

Chemo Group, the winner of the Castilla-La Mancha business merit award for the most innovative company, are a leading global pharmaceutical company. They have been actively engaged in researching, manufacturing and marketing medical products since 1977. Their company operates in over 40 countries and employs approximately 6,000 people who are entirely devoted to enhancing health and wellness.

Their overall goal is to improve the health of people worldwide providing accessible, efficient, safe and high-quality pharmacological treatments.

The strategy

Chemo Group’s main focus was on becoming more customer-centric, which would enable them to provide value to the end consumer in this ever-increasing digital age, as well as learning about what areas of medicine needed fulfilling.

Due to the vast scale of its company, managing its vast information flow was hindering data analysis and presented difficulties in gaining further insight about customers. Chemo Group needed to centralise and gather all customer interactions into a single customer view.

The objective was to empower employees and enable them to refer to customer interaction data, identify business opportunities and track their status.

What we achieved

Chemo Group required a one-stop data source that would catalogue all data sources and standardise processes in one system. redk played a key role in helping Chemo Group standardise their business processes by developing a number of best practices. It was this, paired with redk’s best-in-class SugarCRM solution, that enabled them to provide much-needed access and context to customer data for employees.

Sugar was implemented to handle the practical side of operations and was supported by a pre-defined and fully scoped CRM strategy. By implementing Sugar, Chemo Group were able to gain quick access to information, make better decisions and increase revenue through its sales force.

Without this, Chemo Group believe they would still be struggling to make sense of their customer insights which now enable them to provide a customer-centric service. Chemo Group are currently preparing the integration of new tools with redk to build on this success.




Get further together!
Our client testimonials are the best place to read about our work in the industry.

0 / 0

Cover image - Cortech

The CRM transformation integrated each stage of the sales process on a single platform, making it possible for Cortech Developments to fully automate their cycle.


Cortech Developments

Cover image - Insud

Chemo Group required a one-stop data source that would catalogue all data sources and standardise processes in one system


Insud Pharma (Chemo Group)

Cover image - PSN

Creating a competitive advantage through a robust digital strategy that is fully aligned with the business.

CRM for Financial Services

Grupo PSN

Cover image - havas

redk implemented best-in-class technology to assist the standardisation of workflows and processes, which enabled Havas Media Group to increase overall visibility of data and insights while saving hundreds of man-hours


Havas Media Group

Cover image - fedrigoni

Driving operational efficiency in sales operations and marketing.

Manufacturing and Distribution

Fedrigoni Self-Adhesives

Cover image - bolttech

Achieving competitive advantage by implementing CX technology in the context of a CRM transformation plan

CRM for Financial Services

I-surance (Part of bolttech)

Cover image - Balearia (2)

Transforming CX in a highly complex business. Baleària emerges as leader in transportation thanks to omnichannel CX strategy.

Travel and Hospitality


Cover image - Inspired (1)

redk took charge of the complex engineering issues while the internal team managed organisational change, training and the definition of the functional scope for the development backlog.


Inspired PLC

Cover image - Acuris

redk worked closely with the leadership team at Acuris, stakeholders and the technical team to deliver major changes on the CRM digital framework

CRM for Financial Services


Cover image - Niftylift

The digital transformation standardised commercial processes and centralised Niftylift’s databases.

Manufacturing and Distribution