How emerging technologies are re-shaping best practices in customer service operations.
2023 Report by Hideki Hashimura, CMO at redk

The transformative wave of artificial intelligence 

Artificial Intelligence (AI) has shifted from a trend to a transformative force that demands attention. This paradigm shift compels businesses to rethink their strategies in customer service before they get left behind. AI’s impact is not fleeting; it’s a resounding transformation that is here to stay.

AI drives businesses to innovate and reimagine their approach to customer interactions. But the question is, how can businesses harness AI’s potential to revolutionise customer service? This is precisely where the expertise of redk shines, accompanied by our technology partners, including industry leaders like Salesforce, Zendesk, and Ada.

This white paper explores AI’s capabilities, technical foundations, and potential to redefine customer service. As AI evolves, businesses stand at the edge of a new era in customer service. Embracing this revolution means adapting, innovating, and leveraging AI’s power to create connections, enhance experiences, and redefine customer engagement. 

1. AI in Customer Service is all about experiences

Customer service is no longer just about solving problems – it’s about orchestrating experiences

In the fast-evolving landscape of customer service, one thing is clear. AI has emerged as a transformative force, revolutionising how businesses interact with customers. The rise of AI is not merely a trend; it’s a seismic shift that redefines the very essence of customer support.

  • 81% of business leaders see CX and support as growing priorities over the next year. 
  • 80% of leaders plan to increase their customer service budgets over the next year.
  • 59% of organisations estimate a positive ROI on AI investments made for CX. 

AI in customer service refers to the strategic integration of artificial intelligence technologies into customer interactions and support. It represents a dynamic shift from traditional, manual customer service approaches to a highly automated and intelligent system that enhances customer experiences and business efficiency.

AI tools, ranging from cutting-edge chatbots to sophisticated generative AI models, have swiftly ascended to the forefront of customer service. These solutions have woven themselves into the fabric of modern customer engagement, empowering businesses to engage with customers more personally.

AI in customer service is not just about automating routine tasks; it’s about delivering enhanced value in every service interaction. It transforms every customer interaction into an opportunity for meaningful engagement, enhancing customer satisfaction and loyalty. It empowers businesses to be proactive rather than reactive, predicting issues before they arise and preemptively resolving them.

The future of customer service belongs to those who seize this new wave, adapt proactively, and leverage AI powered customer service to forge lasting connections. AI in customer service signifies a strategic leap towards a more responsive, efficient, and customercentric approach. It’s about using technology to create meaningful connections and streamline operations, ultimately redefining the standards under which customer engagement takes place.

The future of customer service belongs to those who seize this new wave

Dive deeper into our comprehensive report by signing up for redK Insights. Get the full report How AI is reshaping Customer Service Operations and download a PDF to read later or share with your team.

What’s included in the report:

  • AI in Customer Service is all about experiences
  • The AI Tools Transforming Customer Service
  • AI impacts customer service positively
  • In practice / AI in customer service
  • Mastering the waves of CX transformation  

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