Skip to main content

Our Insights

Transformative thinking, provocative insights and competitive relevance.

Why you should be treating your B2B customers as partners and not targets

| B2B, Digital Transformation, Marketing Automation | No Comments
Companies that work in the B2B market have come to an important realisation. Success requires more than just fighting against declining open rates or increasing churn. Your buyers expect a…

Share our insights

Companies that work in the B2B market have come to an important realisation. Success requires more than just fighting against declining open rates or increasing churn.

Your buyers expect a fundamentally different relationship with your company now: they are no longer okay with being seen as targets. Rather, buyers expect to be treated as partners.

Hideki Hashimura

Lead Consultant
CRM Transformation Practice at redk

Hideki applies over 15 years of experience in the field of CRM and Customer Experience to overcome business challenges in the customer cycle.

Insights archive

Let’s talk!

Engage with one of our consultants