Insights

Best practices, news and product insights

Smarketing: Two planets, one journey

Picture Marketing and Sales as two different planets: Planet Attract and Planet Convert. While they exist independently of each other – they are fundamentally connected stops on the customer journey. As your customer travels from one planet to the next, the experience needs to be seamless in order to increase retention and encourage your customer […]

15/10/2019

CRM Integration: The secret to your call centre’s success

Digital transformation is essential in order to keep up with today’s fast-paced business world. As a result, an increasing number of organisations are turning to tech solutions to boost performance in customer service and customer relations. This is never more pressing than when it comes to call centres, which spend all day, every day, dealing […]

04/10/2019

Zendesk and redk’s first Lunch & Learn

Zendesk and redk first Lunch & Learn: a look into WhatsApp Business integration On 19 September in Madrid, redk had the opportunity to participate in a special event: ‘Lunch & Learn’ by Zendesk. Where attendees were invited to learn first-hand about the exciting integration of WhatsApp Business into the Zendesk platform. WhatsApp is the world’s […]

23/09/2019

Got a Conversational Growth Strategy?

How to get meaningful customer relationships Large-scale internet use has fundamentally changed the way we function as a society. Even the way we communicate has changed, with instant messaging quickly becoming a preferred mode of contact. With the multitude of instant messaging options available, through SMS, live chats and social media, it becomes challenging for […]

13/09/2019

What can we learn from a world-class runner about CRM?

When it comes to business, we are naturally inclined to want results as quickly as possible. But your organisation’s CRM transformation isn’t a sprint – it’s a marathon. And in order to make it to the finish line, you need to treat your business like a world-class athlete. In 2001, professional athlete Patrick Sang crossed […]

30/08/2019

redk partners up with 8×8

8×8, Inc. a leading provider of global cloud communications and customer engagement solutions, has signed a strategic partnership between its UK subsidiary and redk. Which means that redk, as a CRM Transformation specialist, will be able to meet the increasing customer demand for CRM telephony within their clients. 8×8 is an excellent company who offers […]

11/08/2019

The Key to Customer Service Excellence is Data

Data is one of your company’s most valuable assets. It influences everything from current and future sales to your marketing initiatives – and is a key driver of customer service excellence across all operations. While many businesses collect data, without a strategic vision to manage, share and leverage what you have collected, it is entirely […]

31/07/2019

IBM Watson’s Marketing rebrands as Acoustic

Acoustic has officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce division, back on April 2019, Acoustic launches this month with a total focus on empowering marketers. Led by an experienced team including […]

17/07/2019

Cloud-based CRM: Benefits & Rewards

Today’s working environment has changed dramatically over the last decade, particularly when it comes to structure and demand. With business leadership and working practices becoming more flexible and adaptable, business processes and software must evolve accordingly. CRMs are a perfect example; the flexibility, accessibility and scalability of cloud-based options make them much more cogent solutions […]

16/07/2019

What are the skills to work in CRM space?

Leveraging your talent to unlock the power of corporate reporting The blinding pace of cutting-edge technological change gets a lot of time and attention—and rightly so. Take corporate reporting, which has long been seen as an invaluable asset for corporations to inspire trust among consumers and investors. Thanks to transparency and smart tech, corporate reporting […]

04/07/2019

Zendesk acquires Smooch

Zendesk, Inc. has acquired Smooch Technologies Holdings ULC, behind Smooch, a platform connecting businesses with customers to power more personalised and human conversations. The acquisition marks Zendesk’s next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel–from websites and mobile apps to the world’s leading messaging […]

25/06/2019

redk & Zendesk, awarded best tandem for Customer Experience

Interempresas Media celebrate yesterday, 21st May, its 11th Comunicaciones Hoy Awards at DES 2019, Digital Enterprise Show in IFEMA. There were 150 professionals from the technological industry, clients, providers, analysts and other agents. One year more, Comunicaciones Hoy Magazine have recognised the main technological solutions and most significant projects that have influenced Digital Transformation and […]

22/05/2019

SugarCRM acquires Salesfusion

SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management. SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management. Salesfusion is the second acquisition the company […]

16/05/2019