Insights

Best practices, news and product insights

redk achieves Zendesk Master Partner

redk achieves Zendesk Master Partner accreditation redk becomes Zendesk Master Partner, this is the brand’s highest level of partnership, thus recognising redk’s close engagement with Zendesk, driving significant business results based on the mastering of the Zendesk products and guaranteeing the delivery of high quality technical services to its clients. There are only three Master […]

24/02/2020

Customer Advocacy to create sustainable competitive advantage

According to Forrester, customer advocacy is a customer’s ‘perception that a firm does what’s best for them, not just what’s best for the firm’s own bottom line’, and it’s quickly becoming the most sustainable driver of customer loyalty in today’s constantly changing business landscape. As digital transformation continues to shake financial companies to their core, […]

20/02/2020

Up-and-coming sales enablement technologies in 2020

Even as technology rapidly advances in 2020, customers will continue to be the most important part of any business. In order to add value to an organisation, any technological investment a company makes must be chosen carefully, and have customers’ needs at its core. According to Forrester’s ‘Tech Tide’ report, sales enablement technologies must enhance […]

07/02/2020

The Role of Technology in The Future of Customer Experience

With 68% of business-to-business marketers agreeing that delivering a consistent, high-quality customer experience is of extreme importance in today’s marketplace, it’s vital for companies to keep up to date with the latest trends and predictions in the sector for 2020. A lot is set to change, particularly as new and emerging technologies begin to alter, […]

03/02/2020

Sunshine Conversations to bright up your Customer Experience!

Messaging platforms for brighter conversations with customers Zendesk Sunshine Conversations is an API-based platform that lets businesses use social media and messaging services to communicate directly with their customers, letting you unify messages from every channel into a single conversation. It facilitates a smooth customer experience, connecting brands to customers, by allowing companies to build […]

28/01/2020

3 CRM trends to look out for in 2020

As customer expectations continue to grow exponentially, having a competitive CRM approach that attracts and maintains customers is more critical than ever. In fact, in a recent study, 84% of buyers today believe that the experience a company provides is just as important as its products and services. This means that while buyers are becoming […]

27/01/2020

SugarCRM launches the Renewals Console

On January 14th, SugarCRM published its Winter ‘20 release which showcased the new Renewals Console. This comes along with additional features designed to improve the lead funnel, increase renewal rates for recurring revenue models, and optimise first-response resolution rates inside customer support centres. Its CX platform provides historical insight into customers, enabling companies to understand, strengthen […]

23/01/2020

20/20 vision on CX transformation

We’re all familiar with the science-fiction vision of future CX interactions: a holographic avatar, perfectly replicating human responses, dealing smoothly with the customer’s issue and eliminating people from the process completely. We’re not quite there yet, of course. But this year, the dawn of a new decade, is predicted by Forrester¹ to be the first […]

20/01/2020

2020 is all about Data Analytics and its effect on the customer-company relationship

Data analytics has risen to become the main driver of competitor differentiation and lasting success across all industries. Insights gained from data have enabled the transformation of the relationship between customers and businesses, streamlining the flywheel approach to attract, serve and retain customers. The methods used to meet these ends are seemingly unlimited. With rapid, […]

14/01/2020

redk becomes First Certified Partner in Sugar Market (EMEA)

redk, a CRM & CX Consultancy and Sugar Elite Partner, Announced Certification as the First to Deliver Training Services for Leading Marketing Automation Tool Sugar Market. Once more, redk has demonstrated its commitment to knowledge and growth, further solidifying the link between effort and expertise. This determination, which is present in all its projects and […]

16/12/2019

‘Tis the Season for CX!

The holiday season is upon us and consumers expect all of their needs to be met urgently – making customer satisfaction and loyalty a top priority. With the rise of smartphones, online chatbots and social media, instant communication between customers and businesses has become mainstream.  Customers expect rapid solutions to their problems. It is essential […]

09/12/2019

redk’s first CRM Innovation Showcase in London

 redk’s first CRM Innovation Showcase presenting SugarCRM product roadmap for 2020 On 20th November, redk presented their CRM Innovation Showcase at the Crowne Plaza Hotel in London. The event brought attendees up to date with the latest digital trends shaping the CX and CRM space. Additionally, special guest and former assistant coach of Liverpool […]

26/11/2019

AI-Assisted Sales Tools to Help Your Team

AI-Assisted Sales Tools to Help Your Team Target Business Deals and Improve Win Rates Technology has shaken up the business world of the 21st century. Constant innovation and technological advances have changed the way business is done, and sales teams across all sectors need to adapt. The internet has flipped business-to-business (B2B) selling upside down, […]

06/11/2019

Keep your CRM Up To Date!

A CRM system allows for the management of customer relationships and helps a sales team improve the process of converting leads into clients, as well as maintaining the relationship after the sale. For a more efficient sales management process and better results, CRM tools must have a number of key features: Process automation for the […]

24/10/2019

Smarketing: Two planets, one journey

Picture Marketing and Sales as two different planets: Planet Attract and Planet Convert. While they exist independently of each other – they are fundamentally connected stops on the customer journey. As your customer travels from one planet to the next, the experience needs to be seamless in order to increase retention and encourage your customer […]

15/10/2019