redk participated in the 2019 edition of the Digital Enterprise Show (DES2019) and got awarded as Best CX Solution in tandem with Zendesk. The event took place at IFEMA, Feria de Madrid, on 21-23 May 2019. At the convention, Miguel Magán, General Manager at redk Spain shared his expert knowledge on CRM Transformation with this year’s participants and Hideki Hashimura, CMO of redk, was joined by Cristina Garcia, General Manager at Previsión Sanitaria Nacional (PSN), to discuss Grupo PSN case study and highlight the crucial importance of customer experience in the Digital Transformation.

DES2019 becomes the must-attend event on digital transformation

It closed its fourth edition focused on guiding enterprises to boost their digital transformation with 26,342 visitors from more than 50 countries. Show casing latest innovations from leading global companies such as IBM, Telefónica Empresas, Altran, Deloitte Digital, EY, T- Systems, Globant, KPMG, Santander, Nutanix, Seidor, Zendesk or Improove, among more than 300 exhibiting organisations from the digital industry. The show has increased 26% in number of attendees and has turned the must-attend international show for C-levels that want to play a major role on the digital economy. DES2019 is the place-to-be for any business leader and public administrations eager to understand how to approach Industry 4.0, and to integrate technology such as Artificial Intelligence, Blockchain, IoT, Cloud or Cybersecurity, to develop sustainable production and economic models that place innovation at the center of companies’ DNA. DES2019, which has celebrated its fourth edition with IFEMA – Feria de Madrid as co-organizer for the first time, has caused an economic impact of more than 45 million euros for the city due to the increasingly important international origin of its visitors; 56% of which are senior managers looking for new technology partners.

In redk’s experience, DES 2019 has proved is the exhibition that definitely combines technology, innovation with digital leadership and technological solutions to improve the customer and employee experience. Where optimisation of operational processes and the identification of new business models, services and products from all industries becomes tangible. The show to be!