As one of Europe’s fastest-growing e-commerce and omnichannel fashion businesses, FOOTDISTRICT needed to evolve its digital ecosystem to keep pace with rising customer expectations and rapid market growth.

The project set out to:

• Centralise and enrich customer data through a 360° view.

• Improve communication strategies with personalisation and automation.

• Strengthen customer relationships and foster long-term loyalty.

• Increase conversion rates and raise the average sales ticket.

• Enable the business to act quickly on market trends and customer insights.

The collaboration between FOOTDISTRICT, redk and Salesforce marked a turning point in the company’s digital transformation. By replacing outdated systems with a centralised and automated CRM ecosystem, FOOTDISTRICT significantly improved customer communications and operational agility.

Key results included:

• A single integrated platform for real-time customer data management, ensuring consistency and accuracy.

• Improved personalisation of communications, driving customer engagement and satisfaction.

• Smarter segmentation through Marketing Cloud, enabling targeted campaigns aligned with customer interests and behaviours.

• Increased marketing efficiency, boosting campaign effectiveness and positively impacting sales.

• A stronger data-driven culture, enhancing decision-making and accelerating adaptability in the fast-changing fashion market.

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