En el quinto episodio del podcast de redk, nuestro estratega de CRM/CX y jefe de marketing, Hideki Hashimura, recibió a Naveed Malik, director regional de monday.com en el área de asociaciones de canal para la región de EMEA. Juntos, abordaron el desafío al que se enfrentan las organizaciones que buscan optimizar e integrar la automatización en experiencia del cliente y CRM.
In the fifth episode of the redk podcast, our CRM/CX strategist and Head of Marketing, Hideki Hashimura, welcomed Naveed Malik, Regional Director at monday.com for channel partnerships across the EMEA region. Together, they addressed the challenges organisations face when looking to optimise and integrate automation into customer experience and CRM.
There are challenges that standard CRM solutions simply cannot resolve. However, with the right tools, it is possible to optimise back-office CRM operations — even in specific areas such as marketing.
monday.com is a work management solution designed to facilitate collaboration across teams, departments and applications, while delivering a demonstrable return on investment. It is an intuitive platform that is easy to work with and supports a wide range of customisation options. It is also used by more than 245,000 customers across 200 countries worldwide.
In many cases, customers have reached out to monday.com with very specific problems, particularly around the optimisation of marketing activities. At redk, we are an official monday.com Partner and work alongside them to deliver business consultancy services, training, custom development, and implementation best practices.
Naveed Malik presented a case study from a project that, backed by a Forrester-commissioned report, clearly described the total economic impact and return on investment that their client — marketing agency Maximedia — could expect over a three-year period working with monday.com.
Generating solutions for the specific problems faced by marketing professionals requires a deep understanding of the challenges present in each client's current processes and systems. In Maximedia's case, multiple disparate systems were being used — from spreadsheets to workflow tools — with large files that were not managed centrally and were not hosted in a way that made them accessible to stakeholders. Business information, project status and visibility were not easy to access, and monitoring KPIs efficiently was, as a result, quite difficult. monday.com was therefore tasked with driving the operational efficiency of the business.
This is exactly the kind of situation we address at redk through our monday Work Management solution: marketing teams working in a fragmented way, with disconnected tools and no real visibility over the status of their projects and campaigns.
"Many marketing teams will likely face these same problems. Often, the team has to adapt to the solution, rather than the solution adapting to the way the team works" — Hideki Hashimura.
Hideki Hashimura highlighted three metrics that marketing teams commonly struggle with:
1. Tracking spend against budgetsThis includes where and how marketing budgets are being spent — a level of visibility that is practically impossible to maintain with dispersed tools.
2. Inefficient collaborationCompanies often rely on shared spreadsheets as their coordination system between teams, bringing with it all the issues of outdated versions and a lack of traceability.
3. Content and asset distributionMarketing teams spend a significant amount of time creating content and assets that are often only used in a single campaign, with no efficient way to repurpose or distribute them.
The business results for Maximedia were clear. Having greater clarity around where resources were, how they were being used and how they impacted the budget was one of the key wins. It also enabled a higher level of innovation by bringing content to market much faster and making it available to multiple parties at once.
Content response times dropped from one week to a few days, increasing client and partner satisfaction and resolving bottlenecks throughout the process.
All figures across the different projects were tracked and, over the course of three years, the total economic impact was $867,000, of which $182,000 was directly associated with cost savings. This delivered a 345% return on investment on the client's initial investment — a figure Malik describes as "phenomenal".
"The success of monday.com lies in its ability to adapt to different use cases and create new workflows and processes without the need for any coding" — Hideki Hashimura.
By using monday.com to manage their marketing department, Maximedia went from launching 45 campaigns per day to launching between 80 and 90 campaigns per day after implementing the solution. It is a platform that solves specific problems for marketing teams, delivering measurable improvements and notable financial results.
This case perfectly illustrates why monday.com is not just a project management tool, but a work operating system that connects people, processes and data. This is exactly how we approach every implementation at redk — in a structured way, whether for marketing teams, sales teams, project management or operational processes.
The key, as Hideki Hashimura points out, is that the solution adapts to the way the team works — not the other way around. And that is precisely what we guarantee in every monday.com implementation with redk.
If you recognise any of the problems described in this article — fragmented processes, lack of visibility, content that isn't being reused, KPIs that are difficult to monitor — monday.com can likely help.
At redk, we have over 20 years of experience working in innovation and customer experience, providing digital consultancy to implement the technology that works best for each business. You can explore how we do it on our monday.com page or get in touch with our team directly to take the first step.
