Dreamforce 2026: What Does It Mean for Your Business?

Dreamforce returns from 15–17 September 2026, bringing a new wave of innovation around AI, agents and the future of CRM.

But after three days of announcements, demos and new capabilities, the important question isn't simply what has Salesforce announced.

It's: What does it actually mean for your business?

In this live session, three redk experts will unpack the most relevant announcements from Dreamforce 2026 from three different perspectives: technology and AI, marketing, and business.

What will you take away from this session?

What is changing with AI and agents?

Diego Santos will explore the key technology and AI announcements, looking at the evolution towards the Agentic Enterprise, which developments could have a real impact on organisations, and where a more critical perspective is needed.

What does it mean for Marketing?

Alia Lupandina will look at the announcements through a marketing lens, exploring the opportunities for marketing teams and what they could mean for customer engagement, personalisation and marketing strategy.

What could change for Sales and the wider business?

Marco Cavassotto will bring the commercial perspective, exploring what the latest developments could mean for sales productivity, processes and business outcomes.

What should your organisation be thinking about after Dreamforce?

We'll bring the discussion together with a practical perspective on which developments are worth exploring, what questions your organisation should be asking, and where it makes sense to act.