Tailored CRM Solution for Rotowash

Rotowash, a global leader in floor cleaning machines, partnered with redk to replace outdated manual systems with a fully integrated CRM. The result: a dramatic increase in operational efficiency, customer service, and financial performance –including a 700% boost in cash flow and a 500% rise in EBITDA.

Objectives

Rotowash aimed to modernise its internal operations, leaving behind inefficient paper-based systems. The company sought to:

Centralise customer and machine data.

Align sales and service operations.

Provide tools that would improve the speed and accuracy of daily tasks.

Create a scalable digital infrastructure that would support long-term sustainable growth.

Overall, the goal was to transform the company into a digital-first organisation capable of growing in an agile and efficient manner.

Challenges & Solutions

Before partnering with redk, Rotowash faced several operational bottlenecks that hindered growth and efficiency. Each challenge was met with a targeted solution that enabled the business to evolve into a fully integrated, digital-first organisation.

Challenge

Solution

Desafio

Disconnected sales and service teams using separate databases
Manual, paper-based processes causing slow billing and delayed cash flow
Field staff lacked access to real-time customer data
Decision-making was slow due to fragmented data and limited insights
Low digital adoption due to staff inexperience with technology

Solución

redk supported the implementation of a unified SugarCRM system that brought sales, service, and admin teams together on a single platform.
Digitised workflows, including service reports and invoicing, drastically cut turnaround times—from weeks to just hours.
SugarCRM provided real-time visibility across departments, empowering teams with up-to-date information wherever they worked.
Consolidated data and system-wide transparency enabled faster, more informed decisions.
redk introduced a phased rollout and delivered hands-on training. A simple, user-friendly interface made the system accessible to everyone.

Key Results

The transformation delivered measurable improvements across the business. With SugarCRM as its operational core and redk as its trusted advisor, Rotowash successfully transitioned into a fully digital, future-ready enterprise.

Cash flow availability increased by 700% due to faster invoicing and payments.

Cash reserves grew twentyfold, providing greater financial stability.

EBITDA increased by 500%, reflecting higher efficiency and lower operational costs

Sales quotes that previously took days were now delivered on the same day, accelerating the sales process.

Service reports were digitised, reducing the billing cycle from weeks to just hours.

Targeted marketing became more effective through better data segmentation.

About

Rotowash

Rotowash is a world leader in floor cleaning machines, offering innovative professional solutions for all types of surfaces. With an international presence and a firm commitment to quality and sustainability, Rotowash combines advanced technology and technical expertise to guarantee efficient and reliable results. For more information, visit rotowash.com

Industry

Professional Services

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Name Surname

Position, Company name

I truly believe that we offer better customer service to our customers now because of the CRM system. The CRM system is now central to everything that goes on in the business. Everyone is a user, and everyone uses it every day.

Julian Stone

Managing Director at Rotowash

Tailored CRM Solution for Rotowash

Objectives

Challenges & Solutions

Key Results

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