Komvida Kombucha: CRM Optimisation for Sustainable Growth

Komvida partnered with redk to transform its CRM ecosystem, integrating B2B and B2C channels, automating key processes, and enabling data-driven decisions through a strategic, collaborative approach.

Objectives

As Komvida scaled rapidly, the team needed a strategic partner to support its growth plans, optimising its CRM to enable data-driven decision-making, improve internal collaboration, and deliver a superior customer experience.

1. Centralise commercial and operational data

Optimización de datos: Mejorar el acceso y gestión de datos en tiempo real en Europa y LATAM.

2. Integrate SAP B1 with Salesforce

Implementar soluciones que aumenten la efectividad del marketing digital.

3. Enhance analytics and data-driven decisions

Eliminate manual processes and enable real-time insights with structured, reliable data.

4. Optimise B2B sales execution

Improve planning, tracking, and sales team efficiency with a CRM tailored for distribution.

5. Boost B2C engagement

Drive loyalty through personalised communications and intelligent segmentation.

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Challenges & Solutions

Komvida faced key challenges in scaling its business: fragmented data, lack of commercial visibility, and inefficient processes. Together with redk, they delivered a full CRM transformation that unified channels, automated operations, and empowered smarter decision-making.

Challenge

Solution

Desafio

Fragmented data and limited visibility across the commercial function

Difficulty planning visits, routes, and in-store promotions

Lack of tracking and visibility into commercial performance

Manual, ineffective communication with retailers and accounts

Limited segmentation and low marketing team autonomy

Underused Marketing Cloud tools

Low traceability and operational inefficiencies in customer service

Lack of real-time, reliable data for decision-making

Solución

Full SAP integration with Salesforce to centralise sales, order, and promotion data for a 360° view of the customer and business.

Retail Execution-focused CRM redesign, including Sell-In/Sell-Out data structuring, automated visit and promotion prioritisation, and custom processes for real-time issue reporting during field visits.

Automated reports and processes enabling full traceability and commercial performance tracking.

B2B process integration in Marketing Cloud to centralise and automate communications with accounts and retail points.

Enhanced B2C data model and CRM–Marketing Cloud sync to enable advanced segmentation and customer journeys.

Hands-on training and continuous support to foster team autonomy and efficiency in Salesforce platforms.

Improved workflows in Service Cloud for faster issue resolution.

Real-time reporting and automated dashboards to monitor KPIs and respond quickly to changing conditions.

Key Results

Komvida achieved a tangible transformation with redk, reducing time spent on analysis, improving impact measurement, accelerating decision-making, and aligning teams for sustainable growth.

40% reduction in reporting time

Through Sales Cloud automation, Komvida cut reporting time from 30 to 18 hours/month, freeing up time for strategic work.

Improved accuracy in impact measurement

Custom KPIs and dashboards enhanced visibility and supported data-driven decision-making for both internal teams and stakeholders.

Faster, data-informed decisions

Real-time access to insights enabled agile responses to changes in the market and production.

Smarter resource allocation and sales planning

Process automation enabled more strategic sales planning and optimised team efficiency.

Stronger team alignment

Centralised data improved collaboration across departments and aligned everyone around shared goals.

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About

Komvida Kombucha

Founded in 2017 in a small village in Extremadura, Spain, Komvida was born when Nuria and Bea set out to bring kombucha from California to Europe. Today, Komvida is a global leader in organic kombucha production, with a clear mission: to offer a natural, healthy drink that delivers a positive impact.

Industry

Retail

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