In a rapidly evolving pharmaceutical landscape, Insud Pharma sought to strengthen its position as a global leader by placing the customer at the heart of its strategy. The company needed to optimise internal processes, break down information silos, and empower employees with the tools to deliver a truly customer-centric service.

Key objectives included:

• Centralising all customer interactions into a single customer view.

• Enabling employees to identify opportunities and track their status efficiently.

• Standardising business processes across multiple teams and geographies.

• Enhancing decision-making with real-time access to reliable customer data.

• Driving revenue growth by empowering the sales force with actionable insights.

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Through its partnership with redk, Insud Pharma achieved a complete transformation in how it manages and leverages customer information. The adoption of SugarCRM provided the company with a scalable, intelligent, and user-friendly solution that drives operational efficiency.

Key results include:

• Enhanced decision-making, thanks to immediate access to structured customer insights.

• Increased sales performance, enabled by greater visibility into opportunities.

• Streamlined processes that improved efficiency across business units.

• Improved customer-centricity, strengthening relationships with clients and end-users.

Insud Pharma continues to build on this success, currently preparing to integrate new tools with redk to further consolidate its digital transformation journey.

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