redk named SugarCRM Elite Partner for 2019

Topic:
CRM Transformation
Date:
March 17, 2019

Miguel Magán
Chief Revenue Officer

In 2019, SugarCRM named redk among its international shortlist of Elite Partners, recognising the company as one of its top-performing strategic partners worldwide.

Selected from a global network of more than 200 partners, only 24 organisations achieved Elite Partner status that year. The recognition reflected strong expertise in CRM consulting, technical delivery, customer success and the ability to generate measurable business value for clients.

A recognition based on expertise and results

SugarCRM’s Elite Partner tier represented the highest level within its partner ecosystem. Achieving this status required meeting demanding criteria across several areas, including:

  • Deep product knowledge and technical certifications
  • Successful project delivery
  • Joint go-to-market collaboration
  • Customer retention and satisfaction
  • Proven ability to drive new business growth

For redk, this recognition reinforced our long-standing focus on helping organisations transform customer relationships through strategy, technology and execution.

redk’s approach to CRM transformation

redk has built its reputation as a specialist CRM consultancy helping organisations solve both strategic and operational challenges.

Rather than focusing only on software implementation, redk supports businesses across the full transformation journey, from CRM strategy and process redesign to deployment, adoption and optimisation.

This approach has enabled redk to deliver complex CRM programmes across multiple industries, combining business expertise with deep platform knowledge.

As Hideki Hashimura said at the time:

“Working with redk means working with a true partner and a true expert in CRM Transformation.”

Why partnerships matter in CRM success

Technology alone does not guarantee results. The success of any CRM platform depends heavily on how it is implemented, adopted and aligned with business goals.

That is why strong partner ecosystems remain important today. Businesses need experienced advisors who can help them navigate complexity, avoid common pitfalls and accelerate time to value.

A milestone that still reflects our DNA

While this recognition took place in 2019, the qualities behind it remain central to how redk works today:

  • Customer-first thinking
  • Strong technical expertise
  • Focus on measurable outcomes
  • Long-term partnership mindset
  • Deep knowledge of CRM ecosystems

These foundations continue to guide how we help organisations modernise sales, service and customer engagement.

Looking ahead

Today, redk supports organisations with CRM and customer experience transformation. Get in touch to discover how we can help turn your CRM investment into measurable growth.

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