Practical insights on AI adoption, data readiness, and business transformation with Salesforce
Artificial Intelligence has quickly become a business priority for almost every organisation. Yet despite the growing interest, many companies are still facing the same question: where should we actually begin?
Beyond the excitement around new tools and technologies, the reality is that most organisations are still trying to understand how AI can fit into existing processes, teams, systems, and operational structures without adding unnecessary complexity or disrupting day-to-day operations.
That was precisely the goal of our latest executive lunch with Salesforce in Valencia: creating a space to share practical experiences, common challenges, and real-world approaches to adopting AI in a scalable and meaningful way.
Throughout the event, business leaders from different industries came together to discuss digital transformation, customer experience, automation, and the impact AI is already having across organisations.
One of the key themes throughout the session was that successful AI adoption is not only about choosing the right tool.
Real value appears when data, processes, and business operations work together in a connected way.
During the discussions, many companies shared similar challenges they are currently facing before scaling AI initiatives:
Another major topic was adoption itself. Because implementing AI is not simply a technical project. It requires new ways of working, clear ownership, and teams that understand where AI can genuinely support their daily operations.
One of the strongest takeaways from the event was that many organisations are still asking the wrong question: “Which AI tool do we need?” When the conversation should actually begin with something much more important: “Is our organisation ready to adopt AI in a useful and scalable way?”
Another focus of the event was sharing a more practical and realistic approach to AI adoption.
The organisations moving fastest are rarely the ones launching massive transformation projects from day one. Instead, they start by identifying operational friction points, validating impact quickly, and building progressively from small but valuable use cases.
Some of the most common examples discussed included automating repetitive tasks, intelligent routing and classification, internal assistance for teams, easier access to knowledge, and improving customer experience operations.
A key idea repeated throughout the session was simple: AI creates the most value when it is directly connected to real business processes.
The event continued with a session led by the Salesforce team, showcasing how Agentforce is helping organisations rethink the way AI integrates with customer operations, workflows, and data ecosystems.
Through practical examples and use cases, we explored how intelligent agents can help automate tasks, improve team productivity, and create more personalised customer experiences, always connected to the company’s existing systems and operational context.
More importantly, the conversation focused on how organisations can adopt AI progressively, securely, and in alignment with real business goals.
The event concluded with TopCar, a leading car rental company in the Canary Islands, sharing its experience implementing AI within its operations.
The session highlighted how the company has been able to optimise internal processes and improve customer experience through AI initiatives developed progressively and aligned with specific business needs.
A strong example of how AI can generate real impact when combined with a clear strategy, solid data foundations, and a business-oriented approach.
The afternoon continued with an executive lunch at The Westin Valencia, creating a valuable environment for professionals across industries to exchange ideas, challenges, and perspectives around AI adoption.
Because although organisations may belong to different sectors, many of the questions surrounding AI are remarkably similar.
We would like to thank all attendees, speakers, and teams who joined us and helped create such valuable conversations around the future of AI-driven digital transformation.
At redk, we help organisations define their AI adoption strategy, prepare their data and processes, and identify practical use cases together with Salesforce and Agentforce.
If you would like to explore how to build a scalable and business-focused AI roadmap for your organisation, we would be happy to start the conversation.
