How to Increase Marketing ROI with CRM Tech, AI & Client Data

Product:
Category:
Data Strategy
Date:
March 27, 2024
Speakers:
Tom Laidlaw, Chief Product Officer at Frieze

This session delves into the pivotal role of Artificial Intelligence in revolutionising marketing strategies, emphasising ethical implementation and trust-building. It offers a comprehensive strategy for integrating AI in marketing, highlighting data integrity, CRM modernisation, and AI's transformative impact. We address the AI trust gap, technology optimisation, and team empowerment, underscoring the importance of ethical AI, data literacy, and continuous learning. Through actionable insights and case studies, this webinar will serve as a roadmap for marketers to maximise AI's potential responsibly, enhancing customer engagement and driving ROI.

Join us as we discuss:
  • Explore the dynamic changes in CRM within the 2024 landscape and uncover AI's influence on marketing strategies
  • Discover the transformative power of AI in CRM, amplifying customer experiences and fuelling business expansion
  • Stay at the forefront of innovation with succinct, powerful insights tailored for immediate impact
  • Seize the chance to revolutionise your marketing approach and maintain a competitive edge

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