This session delves into the pivotal role of Artificial Intelligence in revolutionising marketing strategies, emphasising ethical implementation and trust-building. It offers a comprehensive strategy for integrating AI in marketing, highlighting data integrity, CRM modernisation, and AI's transformative impact. We address the AI trust gap, technology optimisation, and team empowerment, underscoring the importance of ethical AI, data literacy, and continuous learning. Through actionable insights and case studies, this webinar will serve as a roadmap for marketers to maximise AI's potential responsibly, enhancing customer engagement and driving ROI.