Artificial intelligence is redefining how companies generate demand, personalize customer relationships, and scale their marketing operations.

But the challenge is no longer understanding the potential of AI — it’s knowing how to apply it in ways that drive real business impact.

In this executive lunch session, we’ll explore how Salesforce and Agentforce enable marketing and sales teams to work smarter through predictive, generative, and agentic AI models.

What will you learn?

• How to scale marketing strategies without increasing operational complexity
• The impact of AI across acquisition, engagement, and conversion
• How multi-agent models are transforming marketing and sales teams
• Marketing Engagement and Marketing Next: when to use each solution and how they work together
• Real-world examples of automation and personalization with Salesforce
• Open discussion with industry leaders and Salesforce experts

A space created to exchange ideas, identify opportunities, and understand how to apply artificial intelligence in a practical and results-driven way.