Rethinking Customer Service for an AI-First World

Customer expectations are rising. Operational costs are under pressure. And the window to build an AI-ready service organisation is narrowing.

Most CX teams are experimenting with AI — but few have a clear path from experimentation to transformation. The question is no longer whether to adopt AI. It is how to make it work across your people, knowledge, processes, and technology.

Main challenge:

• AI pilots that don't scale into operating model change
• Fragmented tooling that limits AI effectiveness
• No clear roadmap from AI capability to AI-ready organisation

The Event

A conversation designed for CX Leaders

• ‍Challenge (25 min) - Rethinking Customer Service for an AI-First World
  redk frames the executive problem, shares learnings from 24 months of AI delivery, and introduces AI readiness as the foundation for transformation.
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• ‍Explore + Prove (30 min) - From Ambition to Reality: A Conversation with Zendesk
  A live interview with Ryan McGrew (Zendesk VP Product — AI Agents, Self-service & Knowledge) followed by a live Zendesk AI demonstration showing one complete resolution journey.
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• ‍Act (25 min) - Making AI Work: From Technology Adoption to Service Transformation
  redk converts the conversation into a practical AI readiness and transformation agenda you can take back to your organisation.

What You'll Take Away

Leave with a Practical AI Transformation Agenda

• ✅ A clear framework for moving from AI experimentation to AI-first operating model
• ✅ Live proof of Zendesk AI resolving a real customer journey end-to-end
• ✅ Peer conversation with CX leaders navigating the same challenges

You will be able to book 1:1 personalised AI readiness assessment for your organisation with redk

About redk & Zendesk

redk: Nordic region's AI-first service transformation partner. We help CX teams turn Zendesk AI capability into an AI-ready service operating model — covering strategy, operating model, knowledge operations, process, technology, people, and measurement.

Zendesk: Zendesk delivers exceptional service with the Resolution Platform, combining automation, AI agents, and humans to enhance customer experience. Easy to use and scale, it helps businesses improve efficiency, strengthen relationships, and grow.

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