Executive Lunch · 21 May 2026

Driving Digital Transformation with AI: Where to Start and How to Scale

Strategies to Navigate the Challenges and Opportunities of Artificial Intelligence

In recent months, Artificial Intelligence has become a top priority for organisations across all industries. However, many companies are still facing the same key questions:

  • Where should we actually start with AI?
  • Are we prepared from a data and processes perspective?
  • Where are our main bottlenecks?
  • How can we improve customer experience while making better use of our resources?

At this exclusive event in Valencia, we will bring together business leaders to address these challenges from a practical, strategic and results-driven perspective.

We will also explore how Agentforce, Salesforce’s AI solution, can act as a catalyst in this journey—helping organisations unlock the value of their data and automate key processes.

Agenda

13:00 – 13:15 Introduction to key tools enabling digital transformation

13:15 – 13:30 Agentforce use cases across different business contexts

13:30 – 14:00 Panel discussion: challenges and strategies to get started

14:00 – 14:10 Q&A

14:10 – 16:30 Networking lunch – exclusive menu at The Westin

Reserve Your Seat

Spaces are limited to encourage high-level discussion and interaction.

Thank you for registering!

You will receive a confirmation email with all the event details shortly.

Speakers

Berta Gálvez

Senior Sales Manager

redk

Alia Lupandina

Marketing Automation Project Lead

redk

Fernando Montes

Senior Account Executive at Salesforce

Carlos Rojas

Senior Account Executive at Salesforce

Turning AI Strategy into Real Impact

21/5/2026 12:30

Valencia | Spain

The Westin Valencia

Book your place

Reserve Your Seat

Spaces are limited to encourage high-level discussion and interaction.

Thank you for registering!

You will receive a confirmation email with all the event details shortly.