A Practical Approach to AI in Marketing

Artificial Intelligence has vast potential in marketing, empowering brands to engage with customers like never before. However, the rapid adoption of AI has outpaced the understanding of its ethical use, leaving a gap in trust and a pressing need for clear guidelines. Our report cuts through the complexity, delivering a robust strategy for marketing teams to utilise AI's full potential while upholding trust and integrity.Drawing from Salesforce's AI Strategy Guide, we provide a structured approach to integrating AI within marketing frameworks, covering data integrity, modern CRM systems, and AI's transformative capabilities. We provide actionable insights that marketing departments can adopt to transform AI from a tool to a trusted partner in creating customer-centric strategies. This report is a roadmap for marketers to deploy AI-driven campaigns with confidence and clarity.