Inspired PLC: Consolidating Complex Data into a Unified CRM

Inspired PLC partnered with redk to consolidate complex transactional data across multiple businesses into a unified CRM platform. The project aligned technology with business agility, enabling faster adaptation to market shifts and delivering a reliable foundation for customer service excellence.

Objetivos

In a highly dynamic energy market, Inspired PLC needed to ensure its customer relationship strategy was aligned with both business growth and operational efficiency. The main objectives guiding this transformation included:

Consolidating data from multiple businesses within the group into a single, reliable CRM.

Aligning digital platforms with transactional systems to ensure seamless integration.

Maintaining agility to deliver results at the pace of business change.

Ensuring scalability of the CRM to keep up with business demand and evolving commercial models.

Supporting customer-facing teams with a robust system to deliver best-in-class service.

Desafíos y soluciones

The project required addressing both technical and organisational challenges. Each obstacle demanded a tailored solution to ensure smooth delivery and long-term success.

Desafío

Solución

Desafio

Multiple businesses under Inspired PLC generated large volumes of fragmented transactional data that needed to be consolidated into a single CRM.
The company operated in a fast-moving, evolving market, where commercial models were still being tested and adapted.
The project team faced complex technical challenges that risked delaying delivery.

Solución

redk designed and implemented a centralised CRM platform (SugarCRM) capable of integrating data from across the group into one unified system.
A flexible approach was adopted, with redk providing pragmatic engineering solutions while the internal team managed organisational change and training, ensuring agility without compromising quality.
redk assembled a multidisciplinary expert team to address engineering issues, apply best practices, and align technology with overarching business goals.

Resultados

The successful implementation of a unified CRM has enabled Inspired PLC to transform how it manages both data and customer relationships. With SugarCRM as the backbone:

The commercial and customer management teams now rely on a single system to manage their daily operations.

Customer service delivery has been significantly streamlined and improved, with better visibility and efficiency.

The CRM platform is now robust, scalable, and aligned with Inspired PLC’s business goals, ready to adapt as the company continues to grow.

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Sobre la compañía

Inspired PLC

Inspired PLC is one of the UK’s largest energy consultancies, established in 2000 and listed on the London Stock Exchange (INSE:LSE). The company provides strategic insights and technical expertise to help organisations across industries manage rising utility costs and implement cost-effective energy solutions. More info at inspiredplc.co.uk

Industria

Professional Services

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Inspired PLC: Consolidating Complex Data into a Unified CRM

Objetivos

Desafíos y soluciones

Resultados

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