Operating across more than 100 countries, Havas Media Group faced the complex challenge of coordinating its sales operations at a global scale. The company recognised that fragmented processes and dispersed data were hindering both efficiency and decision-making. To maintain its competitive edge, Havas Media Group aimed to create a unified, modern CRM solution that would not only streamline operations but also empower its sales teams to operate more effectively and deliver better outcomes for clients.

• Standardising sales processes across global offices +100.

• Gaining a comprehensive, real-time view of sales activities.

• Consolidating data into a single, actionable source.

• Enabling sales teams to continue prospecting and delivering pitches without interruption.

• Improving collaboration between international sales teams.

• Generating rich customer insights to inform strategy and decision-making.

The deployment of SugarCRM transformed Havas Media Group’s approach to sales management, providing real-time insights and a unified platform for global operations. By consolidating data across multiple offices and automating previously manual processes, Havas Media Group achieved significant efficiency gains, saved hundreds of man-hours, and gained actionable insights that informed strategic decision-making worldwide.

• Standardised sales workflows across offices in over 100 countries.

• Real-time visibility into global sales activities and opportunities.

• Increased productivity and effectiveness for individual sales representatives.

• Streamlined reporting and analytics, saving significant time and resources.

• Enhanced collaboration and data sharing between teams worldwide.

• Improved ability to generate actionable customer insights and inform strategic decisions.

‍