In an increasingly competitive market, Fedrigoni Self-Adhesives needed to harmonise its marketing and sales operations, strengthen customer relationships, and equip its sales teams with agile tools. The main objectives of the project included:

• Streamline marketing processes through automation, reducing manual tasks.

• Consolidate customer data into a single platform for greater transparency and consistency.

• Enable faster quoting processes by introducing a unified pricing tool across regions.

• Optimise logistics and sales workflows to gain operational efficiency.

• Enhance customer experience with more responsive, flexible and personalised interactions.

The CRM transformation delivered measurable improvements across the organisation. With new digital processes in place, Fedrigoni Self-Adhesives achieved:

• End-to-end integration of the sales process on a single platform.

• Accelerated quoting times, improving customer responsiveness and competitiveness.

• Process standardisation across regions, ensuring consistency and efficiency.

• Greater business agility, thanks to better visibility and decision-making based on centralised data.

• Enhanced customer relationships, supported by improved knowledge of customer needs and behaviours.

The commitment of the executive team, combined with strong employee engagement and training, played a vital role in ensuring the success of the transformation.