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Webinar: Sales Transformation – Optimising B2B sales activity to increase revenue

By 3 March 2017June 8th, 2022No Comments

Empowering the company’s sales force to be more effective and more efficient is a major challenge sales directors usually face. Optimising B2B sales effectiveness can be a grueling task, we wrote a blog on how to boost sales productivity. Companies can transform their sales organisation and optimise their staff’s sales activity by providing empowering tools that facilitate a strong pipeline stocked with high-quality leads and opportunities, along with full knowledge of the customer base.

CRM technology plays a pivotal role in demand generation and account-based B2B strategies. Transformative CRM focuses on the knowledge needed for customer acquisition and retention as well as growing customer lifetime value. Top organisations invest in creating an intelligent sales force and recognise its value of streamlining the sales process, gaining visibility of the sales pipeline, and providing real-time insights to help sales teams quickly make more informed decisions.

On Thursday 16th March we will be hosting the Webinar ‘Sales Transformation: Optimising B2B sales activity and growing revenue’, which will cover the following topics:

  • Top challenges faced by today’s sales organisations
  • Managing B2B sales cycles and customer journey through CRM
  • Transforming the user experience: help sales teams close more deals and reduce task effort associated with selling
  • Maximising upsell and cross-sell opportunities by improving team collaboration and prospect targeting


Date: Thursday 16th March 2017
Time: 4:00 p.m. GMT
Duration: 1 hour
Speaker: Hideki E. Hashimura, CMO at redk

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