IBM Watson Marketing
An innovative solution that leverages on your data to deliver comprehensive marketing programs personalised to your customers
AI-powered Watson Campaign Automation is a digital marketing platform designed on an open ecosystem, empowering your teams to work smarter while driving more personalised and engaging customer experiences.
Boost your bottom line with Watson Marketing by providing personalised customer experiences across all channels, including email, push, text and social media. In this way, your sales and marketing teams can produce smarter campaigns, no matter where they are.
Using powerful segmentation tools, you can drive campaign conversion and customer loyalty, helping you reach the right customers, at the right time.
Be digital. Be omni-channel. Be wherever your customers are!
Connect with customers through their channels of choice to personalise campaigns and boost demand
IBM Watson Campaign Automation empowers marketers with powerful data insights to design smarter campaigns. This allows you to engage with your customers through the channel of their choice.
You can create more consistent campaigns by using behavioural data to leverage email, web, social media, mobile push, SMS or even group messaging. Then, boost customer engagement and conversions with more personalised experiences that better connect with your target. IBM Watson provides:
- Powerful campaign-design canvas to help you create impactful campaigns
- Personalised interactions with dynamic content
- Seamless marketing across mobile and other digital channels
- Advanced lead management and lead scoring modelling
- Customer journey building
- AI-powered Watson Assistant
- Performance insights and reporting
- Personalisation and A/B/n testing
Access Our Expertise
As a certified IBM delivery partner, we help bring your marketing efforts to the next level
At redk, we have worked with a number of companies to design and integrate Watson marketing solutions into their company-wide operations. This has boosted productivity and customer interactions, while also increasing revenue.
Our services include:
- Marketing strategy technical assessment and design
- Watson Marketing Automation implementation and integration
- Support and training
- Best practices guidance and mentoring