CRM Transformation is a strategic framework designed to prepare your business for the evolution the environment demands
Maximising business productivity through the integration and automation of sales, marketing and customer support, CRM Transformation increases the focus on customer centricity. This is done as a means to drive digital transformation: a journey that uses customer experience as a leverage strategy to transform a business.
CRM Transformation initiatives comprise several digital projects that impact customer acquisition (sales and marketing) and customer retention (customer services, customer operations and marketing). These projects focus on redesigning how the company interacts with customers, using technology to improve the relationship dynamic.
CRM by Design - Building for Tomorrow
Don't just modernise technology, Design how your organisation works
CRM by Design is a methodology based on Design Thinking concepts. The design process is guided by a technologically positive attitude that embraces the possibilities of future technologies, rather than basing a solution on past models. In our experience, many companies upgrade their technology without addressing the opportunity for change and improvement. In today’s world, maximising the potential of digital solutions goes hand in hand with operational improvements and staff training.
This methodology ensures our customers invest in future-proof CRM technology, enabling them to create a true competitive advantage and drive their ROI.
CRM Transformation Centre
The CRM Transformation Centre is redk’s unique methodology, which was designed to bring CRM Transformation projects to successful completion.
It aims to provide a robust and reliable framework to effectively assess, design, develop and deliver a CRM roadmap.
The methodology addresses three core elements:
- Strategic alignment
- Rapid technology delivery
- Organisational and operational change
All redk’s major CRM projects follow this methodology, representing a large part of our differentiating value offering.