Tag: Sales

Customer Advocacy to create sustainable competitive advantage

According to Forrester, customer advocacy is a customer’s ‘perception that a firm does what’s best for them, not just what’s best for the firm’s own bottom line’, and it’s quickly becoming the most sustainable driver of customer loyalty in today’s constantly changing business landscape. As digital transformation continues to shake financial companies to their core, […]

20/02/2020

Up-and-coming sales enablement technologies in 2020

Even as technology rapidly advances in 2020, customers will continue to be the most important part of any business. In order to add value to an organisation, any technological investment a company makes must be chosen carefully, and have customers’ needs at its core. According to Forrester’s ‘Tech Tide’ report, sales enablement technologies must enhance […]

07/02/2020

AI-Assisted Sales Tools to Help Your Team

AI-Assisted Sales Tools to Help Your Team Target Business Deals and Improve Win Rates Technology has shaken up the business world of the 21st century. Constant innovation and technological advances have changed the way business is done, and sales teams across all sectors need to adapt. The internet has flipped business-to-business (B2B) selling upside down, […]

06/11/2019

Smarketing: Two planets, one journey

Picture Marketing and Sales as two different planets: Planet Attract and Planet Convert. While they exist independently of each other – they are fundamentally connected stops on the customer journey. As your customer travels from one planet to the next, the experience needs to be seamless in order to increase retention and encourage your customer […]

15/10/2019