Tag: omnichannel

Customer Advocacy to create sustainable competitive advantage

According to Forrester, customer advocacy is a customer’s ‘perception that a firm does what’s best for them, not just what’s best for the firm’s own bottom line’, and it’s quickly becoming the most sustainable driver of customer loyalty in today’s constantly changing business landscape. As digital transformation continues to shake financial companies to their core, […]

20/02/2020

Up-and-coming sales enablement technologies in 2020

Even as technology rapidly advances in 2020, customers will continue to be the most important part of any business. In order to add value to an organisation, any technological investment a company makes must be chosen carefully, and have customers’ needs at its core. According to Forrester’s ‘Tech Tide’ report, sales enablement technologies must enhance […]

07/02/2020

The Role of Technology in The Future of Customer Experience

With 68% of business-to-business marketers agreeing that delivering a consistent, high-quality customer experience is of extreme importance in today’s marketplace, it’s vital for companies to keep up to date with the latest trends and predictions in the sector for 2020. A lot is set to change, particularly as new and emerging technologies begin to alter, […]

03/02/2020

3 CRM trends to look out for in 2020

As customer expectations continue to grow exponentially, having a competitive CRM approach that attracts and maintains customers is more critical than ever. In fact, in a recent study, 84% of buyers today believe that the experience a company provides is just as important as its products and services. This means that while buyers are becoming […]

27/01/2020

Zendesk and redk’s first Lunch & Learn

Zendesk and redk first Lunch & Learn: a look into WhatsApp Business integration On 19 September in Madrid, redk had the opportunity to participate in a special event: ‘Lunch & Learn’ by Zendesk. Where attendees were invited to learn first-hand about the exciting integration of WhatsApp Business into the Zendesk platform. WhatsApp is the world’s […]

23/09/2019

Got a Conversational Growth Strategy?

How to get meaningful customer relationships Large-scale internet use has fundamentally changed the way we function as a society. Even the way we communicate has changed, with instant messaging quickly becoming a preferred mode of contact. With the multitude of instant messaging options available, through SMS, live chats and social media, it becomes challenging for […]

13/09/2019

The Key to Customer Service Excellence is Data

Data is one of your company’s most valuable assets. It influences everything from current and future sales to your marketing initiatives – and is a key driver of customer service excellence across all operations. While many businesses collect data, without a strategic vision to manage, share and leverage what you have collected, it is entirely […]

31/07/2019

Zendesk acquires Smooch

Zendesk, Inc. has acquired Smooch Technologies Holdings ULC, behind Smooch, a platform connecting businesses with customers to power more personalised and human conversations. The acquisition marks Zendesk’s next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel–from websites and mobile apps to the world’s leading messaging […]

25/06/2019