SugarCRM acquires Salesfusion

SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management.

SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management.

Salesfusion is the second acquisition the company has made in less than three months. In March 2019, the company acquired Collabspot’s email integration products to enhance its email integration capabilities and take another step towards Sugar’s vision to deliver the most intuitive an collaborative user experience while eliminating data entry.

Adding Salesfusion’s powerful marketing automation solution to Sugar’s award‐winning, easy‐to‐use CRM platform enables unparalleled and comprehensive customer experience solutions for companies worldwide, including more than 5,000 global Sugar customers. It also immediately positions Sugar to lead the next generation of customer experience innovators, empowering companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer at every stage of the sales, marketing and service cycles.

The integrated solution will be powered by a unified customer data platform that provides deep customer intelligence to enable relevant and personalised engagements. This will enable companies to create experiences that accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty on a mobile‐first platform that makes customer experience management easy and accessible for everyone.

Going forward, Sugar will continue to sell, support and service both products as standalone offerings indefinitely. To accelerate innovation and scale, the company will increase investment in Salesfusion engineering, services and support resources.

About Salesfusion

Salesfusion is the new standard in marketing automation designed for mid‐size companies. They focus on what matters most to marketers–streamlining campaign creation, understanding engagement, improving conversion and driving more revenue. Their powerful platform is intuitive, scalable and affordable and our experienced team is as hands‐on as our clients need them to be. Learn more at www.Salesfusion.com.

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