Category: Strategy

Got a Conversational Growth Strategy?

How to get meaningful customer relationships Large-scale internet use has fundamentally changed the way we function as a society. Even the way we communicate has changed, with instant messaging quickly becoming a preferred mode of contact. With the multitude of instant messaging options available, through SMS, live chats and social media, it becomes challenging for […]

13/09/2019

What can we learn from a world-class runner about CRM?

When it comes to business, we are naturally inclined to want results as quickly as possible. But your organisation’s CRM transformation isn’t a sprint – it’s a marathon. And in order to make it to the finish line, you need to treat your business like a world-class athlete. In 2001, professional athlete Patrick Sang crossed […]

30/08/2019

The Key to Customer Service Excellence is Data

Data is one of your company’s most valuable assets. It influences everything from current and future sales to your marketing initiatives – and is a key driver of customer service excellence across all operations. While many businesses collect data, without a strategic vision to manage, share and leverage what you have collected, it is entirely […]

31/07/2019

Cloud-based CRM: Benefits & Rewards

Today’s working environment has changed dramatically over the last decade, particularly when it comes to structure and demand. With business leadership and working practices becoming more flexible and adaptable, business processes and software must evolve accordingly. CRMs are a perfect example; the flexibility, accessibility and scalability of cloud-based options make them much more cogent solutions […]

16/07/2019