Category: Strategy

Customer Advocacy to create sustainable competitive advantage

According to Forrester, customer advocacy is a customer’s ‘perception that a firm does what’s best for them, not just what’s best for the firm’s own bottom line’, and it’s quickly becoming the most sustainable driver of customer loyalty in today’s constantly changing business landscape. As digital transformation continues to shake financial companies to their core, […]

20/02/2020

Up-and-coming sales enablement technologies in 2020

Even as technology rapidly advances in 2020, customers will continue to be the most important part of any business. In order to add value to an organisation, any technological investment a company makes must be chosen carefully, and have customers’ needs at its core. According to Forrester’s ‘Tech Tide’ report, sales enablement technologies must enhance […]

07/02/2020

The Role of Technology in The Future of Customer Experience

With 68% of business-to-business marketers agreeing that delivering a consistent, high-quality customer experience is of extreme importance in today’s marketplace, it’s vital for companies to keep up to date with the latest trends and predictions in the sector for 2020. A lot is set to change, particularly as new and emerging technologies begin to alter, […]

03/02/2020

3 CRM trends to look out for in 2020

As customer expectations continue to grow exponentially, having a competitive CRM approach that attracts and maintains customers is more critical than ever. In fact, in a recent study, 84% of buyers today believe that the experience a company provides is just as important as its products and services. This means that while buyers are becoming […]

27/01/2020

20/20 vision on CX transformation

We’re all familiar with the science-fiction vision of future CX interactions: a holographic avatar, perfectly replicating human responses, dealing smoothly with the customer’s issue and eliminating people from the process completely. We’re not quite there yet, of course. But this year, the dawn of a new decade, is predicted by Forrester¹ to be the first […]

20/01/2020

2020 is all about Data Analytics and its effect on the customer-company relationship

Data analytics has risen to become the main driver of competitor differentiation and lasting success across all industries. Insights gained from data have enabled the transformation of the relationship between customers and businesses, streamlining the flywheel approach to attract, serve and retain customers. The methods used to meet these ends are seemingly unlimited. With rapid, […]

14/01/2020

‘Tis the Season for CX!

The holiday season is upon us and consumers expect all of their needs to be met urgently – making customer satisfaction and loyalty a top priority. With the rise of smartphones, online chatbots and social media, instant communication between customers and businesses has become mainstream.  Customers expect rapid solutions to their problems. It is essential […]

09/12/2019

Got a Conversational Growth Strategy?

How to get meaningful customer relationships Large-scale internet use has fundamentally changed the way we function as a society. Even the way we communicate has changed, with instant messaging quickly becoming a preferred mode of contact. With the multitude of instant messaging options available, through SMS, live chats and social media, it becomes challenging for […]

13/09/2019

What can we learn from a world-class runner about CRM?

When it comes to business, we are naturally inclined to want results as quickly as possible. But your organisation’s CRM transformation isn’t a sprint – it’s a marathon. And in order to make it to the finish line, you need to treat your business like a world-class athlete. In 2001, professional athlete Patrick Sang crossed […]

30/08/2019

The Key to Customer Service Excellence is Data

Data is one of your company’s most valuable assets. It influences everything from current and future sales to your marketing initiatives – and is a key driver of customer service excellence across all operations. While many businesses collect data, without a strategic vision to manage, share and leverage what you have collected, it is entirely […]

31/07/2019

Cloud-based CRM: Benefits & Rewards

Today’s working environment has changed dramatically over the last decade, particularly when it comes to structure and demand. With business leadership and working practices becoming more flexible and adaptable, business processes and software must evolve accordingly. CRMs are a perfect example; the flexibility, accessibility and scalability of cloud-based options make them much more cogent solutions […]

16/07/2019