Category: Press Office

IBM Watson’s Marketing rebrands as Acoustic

Acoustic has officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce division, back on April 2019, Acoustic launches this month with a total focus on empowering marketers. Led by an experienced team including […]

17/07/2019

Zendesk acquires Smooch

Zendesk, Inc. has acquired Smooch Technologies Holdings ULC, behind Smooch, a platform connecting businesses with customers to power more personalised and human conversations. The acquisition marks Zendesk’s next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel–from websites and mobile apps to the world’s leading messaging […]

25/06/2019

SugarCRM acquires Salesfusion

SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management. SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management. Salesfusion is the second acquisition the company […]

16/05/2019