Category: News

Customer Advocacy to create sustainable competitive advantage

According to Forrester, customer advocacy is a customer’s ‘perception that a firm does what’s best for them, not just what’s best for the firm’s own bottom line’, and it’s quickly becoming the most sustainable driver of customer loyalty in today’s constantly changing business landscape. As digital transformation continues to shake financial companies to their core, […]

20/02/2020

Up-and-coming sales enablement technologies in 2020

Even as technology rapidly advances in 2020, customers will continue to be the most important part of any business. In order to add value to an organisation, any technological investment a company makes must be chosen carefully, and have customers’ needs at its core. According to Forrester’s ‘Tech Tide’ report, sales enablement technologies must enhance […]

07/02/2020

The Role of Technology in The Future of Customer Experience

With 68% of business-to-business marketers agreeing that delivering a consistent, high-quality customer experience is of extreme importance in today’s marketplace, it’s vital for companies to keep up to date with the latest trends and predictions in the sector for 2020. A lot is set to change, particularly as new and emerging technologies begin to alter, […]

03/02/2020

Sunshine Conversations to bright up your Customer Experience!

Messaging platforms for brighter conversations with customers Zendesk Sunshine Conversations is an API-based platform that lets businesses use social media and messaging services to communicate directly with their customers, letting you unify messages from every channel into a single conversation. It facilitates a smooth customer experience, connecting brands to customers, by allowing companies to build […]

28/01/2020

SugarCRM launches the Renewals Console

On January 14th, SugarCRM published its Winter ‘20 release which showcased the new Renewals Console. This comes along with additional features designed to improve the lead funnel, increase renewal rates for recurring revenue models, and optimise first-response resolution rates inside customer support centres. Its CX platform provides historical insight into customers, enabling companies to understand, strengthen […]

23/01/2020

redk partners up with 8×8

8×8, Inc. a leading provider of global cloud communications and customer engagement solutions, has signed a strategic partnership between its UK subsidiary and redk. Which means that redk, as a CRM Transformation specialist, will be able to meet the increasing customer demand for CRM telephony within their clients. 8×8 is an excellent company who offers […]

11/08/2019

IBM Watson’s Marketing rebrands as Acoustic

Acoustic has officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce division, back on April 2019, Acoustic launches this month with a total focus on empowering marketers. Led by an experienced team including […]

17/07/2019

Zendesk acquires Smooch

Zendesk, Inc. has acquired Smooch Technologies Holdings ULC, behind Smooch, a platform connecting businesses with customers to power more personalised and human conversations. The acquisition marks Zendesk’s next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel–from websites and mobile apps to the world’s leading messaging […]

25/06/2019

redk & Zendesk, awarded best tandem for Customer Experience

Interempresas Media celebrate yesterday, 21st May, its 11th Comunicaciones Hoy Awards at DES 2019, Digital Enterprise Show in IFEMA. There were 150 professionals from the technological industry, clients, providers, analysts and other agents. One year more, Comunicaciones Hoy Magazine have recognised the main technological solutions and most significant projects that have influenced Digital Transformation and […]

22/05/2019

SugarCRM acquires Salesfusion

SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management. SugarCRM Inc.® announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognised in the Gartner Magic Quadrant for Lead Management. Salesfusion is the second acquisition the company […]

16/05/2019