Category: Technology
Smarketing: Two planets, one journey
Picture Marketing and Sales as two different planets: Planet Attract and Planet Convert. While they exist independently of each other – they are fundamentally connected stops on the customer journey. As your customer travels from one planet to the next, the experience needs to be seamless in order to increase retention and encourage your customer […]
CRM Integration: The secret to your call centre’s success
Digital transformation is essential in order to keep up with today’s fast-paced business world. As a result, an increasing number of organisations are turning to tech solutions to boost performance in customer service and customer relations. This is never more pressing than when it comes to call centres, which spend all day, every day, dealing […]
The Key to Customer Service Excellence is Data
Data is one of your company’s most valuable assets. It influences everything from current and future sales to your marketing initiatives – and is a key driver of customer service excellence across all operations. While many businesses collect data, without a strategic vision to manage, share and leverage what you have collected, it is entirely […]
Cloud-based CRM: Benefits & Rewards
Today’s working environment has changed dramatically over the last decade, particularly when it comes to structure and demand. With business leadership and working practices becoming more flexible and adaptable, business processes and software must evolve accordingly. CRMs are a perfect example; the flexibility, accessibility and scalability of cloud-based options make them much more cogent solutions […]