Category: Technology

Customer Advocacy to create sustainable competitive advantage

According to Forrester, customer advocacy is a customer’s ‘perception that a firm does what’s best for them, not just what’s best for the firm’s own bottom line’, and it’s quickly becoming the most sustainable driver of customer loyalty in today’s constantly changing business landscape. As digital transformation continues to shake financial companies to their core, […]

20/02/2020

Up-and-coming sales enablement technologies in 2020

Even as technology rapidly advances in 2020, customers will continue to be the most important part of any business. In order to add value to an organisation, any technological investment a company makes must be chosen carefully, and have customers’ needs at its core. According to Forrester’s ‘Tech Tide’ report, sales enablement technologies must enhance […]

07/02/2020

The Role of Technology in The Future of Customer Experience

With 68% of business-to-business marketers agreeing that delivering a consistent, high-quality customer experience is of extreme importance in today’s marketplace, it’s vital for companies to keep up to date with the latest trends and predictions in the sector for 2020. A lot is set to change, particularly as new and emerging technologies begin to alter, […]

03/02/2020

AI-Assisted Sales Tools to Help Your Team

AI-Assisted Sales Tools to Help Your Team Target Business Deals and Improve Win Rates Technology has shaken up the business world of the 21st century. Constant innovation and technological advances have changed the way business is done, and sales teams across all sectors need to adapt. The internet has flipped business-to-business (B2B) selling upside down, […]

06/11/2019

Keep your CRM Up To Date!

A CRM system allows for the management of customer relationships and helps a sales team improve the process of converting leads into clients, as well as maintaining the relationship after the sale. For a more efficient sales management process and better results, CRM tools must have a number of key features: Process automation for the […]

24/10/2019

Smarketing: Two planets, one journey

Picture Marketing and Sales as two different planets: Planet Attract and Planet Convert. While they exist independently of each other – they are fundamentally connected stops on the customer journey. As your customer travels from one planet to the next, the experience needs to be seamless in order to increase retention and encourage your customer […]

15/10/2019

Sugar Fall ’19 Is Live

Welcome to Sugar Fall ’19 Sugar Fall ’19 has just been released – an exciting development for all SugarCloud customers who are running Sugar Sell, Sugar Serve, Sugar Enterprise and Sugar Professional. This new release is another step in Sugar’s journey towards enhancing the customer’s experience. It advances the platform’s promise to facilitate collaboration between […]

09/10/2019

CRM Integration: The secret to your call centre’s success

Digital transformation is essential in order to keep up with today’s fast-paced business world. As a result, an increasing number of organisations are turning to tech solutions to boost performance in customer service and customer relations. This is never more pressing than when it comes to call centres, which spend all day, every day, dealing […]

30/09/2019

The Key to Customer Service Excellence is Data

Data is one of your company’s most valuable assets. It influences everything from current and future sales to your marketing initiatives – and is a key driver of customer service excellence across all operations. While many businesses collect data, without a strategic vision to manage, share and leverage what you have collected, it is entirely […]

31/07/2019

Cloud-based CRM: Benefits & Rewards

Today’s working environment has changed dramatically over the last decade, particularly when it comes to structure and demand. With business leadership and working practices becoming more flexible and adaptable, business processes and software must evolve accordingly. CRMs are a perfect example; the flexibility, accessibility and scalability of cloud-based options make them much more cogent solutions […]

16/07/2019