Category: Advice

20/20 vision on CX transformation

We’re all familiar with the science-fiction vision of future CX interactions: a holographic avatar, perfectly replicating human responses, dealing smoothly with the customer’s issue and eliminating people from the process completely. We’re not quite there yet, of course. But this year, the dawn of a new decade, is predicted by Forrester¹ to be the first […]

20/01/2020

2020 is all about Data Analytics and its effect on the customer-company relationship

Data analytics has risen to become the main driver of competitor differentiation and lasting success across all industries. Insights gained from data have enabled the transformation of the relationship between customers and businesses, streamlining the flywheel approach to attract, serve and retain customers. The methods used to meet these ends are seemingly unlimited. With rapid, […]

14/01/2020

‘Tis the Season for CX!

The holiday season is upon us and consumers expect all of their needs to be met urgently – making customer satisfaction and loyalty a top priority. With the rise of smartphones, online chatbots and social media, instant communication between customers and businesses has become mainstream.  Customers expect rapid solutions to their problems. It is essential […]

09/12/2019

AI-Assisted Sales Tools to Help Your Team

AI-Assisted Sales Tools to Help Your Team Target Business Deals and Improve Win Rates Technology has shaken up the business world of the 21st century. Constant innovation and technological advances have changed the way business is done, and sales teams across all sectors need to adapt. The internet has flipped business-to-business (B2B) selling upside down, […]

06/11/2019

Smarketing: Two planets, one journey

Picture Marketing and Sales as two different planets: Planet Attract and Planet Convert. While they exist independently of each other – they are fundamentally connected stops on the customer journey. As your customer travels from one planet to the next, the experience needs to be seamless in order to increase retention and encourage your customer […]

15/10/2019

Sugar Fall ’19 Is Live

Welcome to Sugar Fall ’19 Sugar Fall ’19 has just been released – an exciting development for all SugarCloud customers who are running Sugar Sell, Sugar Serve, Sugar Enterprise and Sugar Professional. This new release is another step in Sugar’s journey towards enhancing the customer’s experience. It advances the platform’s promise to facilitate collaboration between […]

09/10/2019

CRM Integration: The secret to your call centre’s success

Digital transformation is essential in order to keep up with today’s fast-paced business world. As a result, an increasing number of organisations are turning to tech solutions to boost performance in customer service and customer relations. This is never more pressing than when it comes to call centres, which spend all day, every day, dealing […]

30/09/2019

Got a Conversational Growth Strategy?

How to get meaningful customer relationships Large-scale internet use has fundamentally changed the way we function as a society. Even the way we communicate has changed, with instant messaging quickly becoming a preferred mode of contact. With the multitude of instant messaging options available, through SMS, live chats and social media, it becomes challenging for […]

13/09/2019

Cloud-based CRM: Benefits & Rewards

Today’s working environment has changed dramatically over the last decade, particularly when it comes to structure and demand. With business leadership and working practices becoming more flexible and adaptable, business processes and software must evolve accordingly. CRMs are a perfect example; the flexibility, accessibility and scalability of cloud-based options make them much more cogent solutions […]

16/07/2019

What are the skills to work in CRM space?

Leveraging your talent to unlock the power of corporate reporting The blinding pace of cutting-edge technological change gets a lot of time and attention—and rightly so. Take corporate reporting, which has long been seen as an invaluable asset for corporations to inspire trust among consumers and investors. Thanks to transparency and smart tech, corporate reporting […]

04/07/2019