Havas Media Group

Havas Media Group monitors the status of global advertising pitches to major multinational projects in real time under one consolidated CRM platform.

About Havas Media

Havas Media Group is one of the sixth largest communications group’s in the world. An exciting media agency operating in over 100 countries. The group offers a wide range of services in the communications field, such as PR and communications strategy, digital marketing services and content creation, among other services.

Since 2008, Havas Media Group have been analysing the business benefits of building meaningful connections for brands. It is this that drive their desire to offer the services they do, which in turns offer value to their clients.

The Project Objectives

Havas Media Group’s biggest challenge was the enormous task of standardising its sales processes, which currently operated across multiple offices globally. They needed to achieve a real time and comprehensive view of their sales activities without resorting to compiling reports from numerous systems.

Whilst doing this, we needed to address the impetitive task of ensuring sales representatives were able to continue prospecting new sales opportunities and delivering pitches. The CRM solution needed to output a single data source to help streamline analysis, provide rich customer insight and enable collaboration between sales teams across the globe.

“we chose redk because it understood our business, and we chose SugarCRM because it is versatile and flexible enough to adapt to the uniqueness of our business”

Eugenio Gómez Acebo, SVP Global New Business

Project outcomes

It’s never an easy task when dealing with multiple locations and multiple databases. With this in mind, redk knew the project had to be carefully curated from a strategic and consultative view point. Developing a sales methodology that could be easily adopted by its sales people.

The only way to achieve this was to introduce processes that were beneficial to the sales force as individuals, not just its department. The core focus was to increase productivity and effectiveness with zero downtime.

redk implemented best-in-class technology to assist with standardisation of workflows and processes, which allowed for Havas Media Group to increase overall visibility of data and insights, as well as save hundreds of man-hours.

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