“SugarCRM delivers innovative solutions to help turn our customers into customer experts at every point of engagement,” said Larry Augustin, CEO of SugarCRM. “Traditional CRM software was developed largely for the needs of the corporation. Sugar instead focuses on the needs of the real constituents of CRM: the customer and the user. Sugar enables its users to understand each customer as a unique individual, and create the expertise needed to drive a superior experience every time they engage with their customers. The result is higher customer lifetime value and sales growth. We believe Gartner’s recognition of SugarCRM as a ‘Visionary’ is further validation of our unique ability in today’s market to deliver tomorrow’s solution for CRM.”
Source: Gartner Magic Quadrant for Sales Force Automation 2013
According to the report, “Visionaries are ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging/changing sales needs, and move the market ahead into areas where it hasn’t yet been.”
SugarCRM has shown great improvement moving into this year’s Visionaries Quadrant. The company continues to gain upward momentum fueled by innovation in its user experience (UX) design, CRM-integrated social collaboration platform, and integrated mobile solution, as well as increasing global customer traction. Sugar’s global subscriber seats doubled in 2012 as the company continues to build traction in the global mid-and enterprise markets.
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