- Potential and prospective customers management model for both B2B and B2C markets
- Lead flow management
- Segmentation models
- Lead Promoter Score
- Multichannel capacity
- Online and offline marketing campaign execution
- Ability to analyze customers
- Ability to measure MROI
Segment your customers in terms of their consumer behavior, whether online or offline; consider their purchase history, profitability, repeat customer rate or churn rate to properly tailor your services and products.
You should be running your marketing campaigns in the simplest way possible, particularly online. You should not depend on external agencies for such simple tasks.
Quickly find out the status of your customers, campaigns, performance and ROI.
Marketing management capacity should give you the required knowledge to constantly improve the investment cycle within your budget.